Our history:
a tradition, a dream, a choice
"Try ardently to find out what you are called to and then start doing it passionately, until your last breath, until your heart beats fast."
M. L. King
Ours is a story that smells of simplicity, of tradition, of dreams, of love for nature and territory.
1960
Antonio starts with passion the production of honey in the Marcenta house.
1980
Roberto, at thirteen, becomes passionate about the world of bees, helping his uncle Antonio in the management of the beehives located in the territory of the Regional Park of the Euganean Hills and thus acquires, in the field, the first technical skills for the breeding of this extraordinary insect and the production of honey.
2013
Roberto decides to continue the family tradition, albeit still in a hobbyist form. At the basis of this choice lie: a renewed and more conscious love for Nature and the desire to respect it to the fullest by seizing and preserving its gifts because safeguarding the health of bees means safeguarding the purity and integrity of their products and, at the same time, the existence of the entire ecosystem.
2018
This is the year of the turning point: Chiara, Roberto's wife, decides to devote herself full-time to beekeeping. A radical choice dictated by the desire to be more present for her 5-year-old son Francesco and by her love for a fascinating world that she gradually discovered, thanks to visits to apiaries with Roberto and to the various courses she attended on beekeeping.
2019
The Apitaly® brand is officially launched, a name that encapsulates the desire to promote the world of bees and the culture of Made in Italy. In the same year, in line with this thought and following membership of the association for the production and promotion of fresh Italian royal jelly (CO.PA.IT), the production of fresh royal jelly also begins.
2020
The company joins the Consorzio Terme Colli Marketing (TCM), the territorial marketing body for the promotion and tourist development of the destination Thermae Abano and Colli Euganei, undertaking a path of research and development for the creation of a new line dedicated to personal care. It is from here that the Apitaly® cosmetic line comes to life, the expression of a natural and thermal cosmetics that, to enhance even more the territory, combines the extraordinary virtues of the products of the beehive, the beneficial properties of thermal water of Abano and medicinal plants (lavender, calendula).
